Riyadh – May 20, 2025
Saudi Arabia has officially launched its biggest cultural group the Cultural Assets Group.
It’s based in Riyadh, with offices in AlUla, Jeddah, Unaizah, London, and Paris.
The group combines 7 leading companies and over 20 cultural brands under one platform.
Supporting Vision 2030
This launch supports Saudi Vision 2030.
The Kingdom wants to make culture part of its economic transformation.
Chairman Abdullah Al Zamil said:
“Culture is a driver of innovation and growth. Our group will help shape a creative and authentic future for Saudi Arabia.”
What the Group Offers
The Cultural Assets Group has 250+ experts. Almost half of them are women.
The team works across several fields, including:
- Museum design
- Cultural events
- Destination development
- Community engagement
- Interactive media
- Cultural retail
- Marketing and experience design
Partners and Projects
The group is already working with key Saudi organizations:
- Ministry of Culture
- Royal Commission for AlUla
- Diriyah Gate
- ROSHN
- Misk Foundation
These partnerships will help deliver large cultural projects across the Kingdom.
Powering a $47.9 Billion Industry
Saudi Arabia’s cultural and creative sector is growing fast.
It’s expected to add $47.9 billion to GDP by 2030.
The Cultural Assets Group aims to drive this growth.
CEO Abdulaziz AlSulaim said:
“This is more than business. We’re building the future of Saudi culture — bold, local, and global.”
The launch positions Riyadh as a regional leader in cultural innovation.
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